Infographic: The Most Name-Dropped Liquor Brands in Rap H ..

The new blend was named D’USSE, and Jay operates as both a partial owner and the lead global strategist. Diddy successfully counters a celebrity endorsement deal from Ciroc with an equal-share partnership with the vodka brand, in which he’d become manager and chief marketing officer, with his own marketing agency, Blue Flame, at the helm. He works tirelessly to promote Ciroc, and in his tenure with the company, sales jump from 40,000 cases a year in 2007 to 1.8 million cases sold in 2019. Having embarked on ventures with major corporations like McDonald’s, General Mills, and Nike, Scott has now cashed in on the hard seltzer craze with Cacti, an Anheuser-Busch concoction of his own creation. He launched the brand in March under a partnership with the beverage giant, taking the formal title of founder of the Cacti brand for himself. The beverage boasts a 7 percent ABV, compared to the 5 percent found in most hard seltzers, and is already taking the country by storm.

• Just three years ago, when I tried to rank every celebrity spirit for Esquire, the number sat at 37, and even then, some were pretty dubious.
• She’s the former Weekend Editor for Delish who also writes about faith, health and wellness, travel, beauty, lifestyle, and music for a range of additional outlets.
• Your input will help us create the ultimate rap drinking playlist.
• Inevitably, all these Casamigos references end up seeping into the larger culture.
• The former couple has co-owned the rosé company with the Perrin family since 2012 and along the way have produced many award-winning wines.

Lobos Tequila — LeBron James

Post Malone created Maison No. 9 to pay homage to a classic rosé and his love of the Mediterranean lifestyle. The name Maison No. 9 is inspired by Post’s favorite tarot card, the Nine of Swords, and represents overcoming the daily challenges we all face. After much speculation from her fans, Kendall Jenner finally announced that she’s been working on her own tequila brand, 818 Tequila. The liquor will be available in Reposado, Blanco, and Añejo varieties. Brad Pitt is releasing the second bottling of his rosé Champagne, Fleur de Miraval, in time for the holiday 2021 season. The first bottles debuted in 2020, and the new offering involves a tweaked blend, which has been aging since 2017.

Indoggo Gin — Snoop Dogg

Made from 100% organic blue agave, Bonita is also chill-filtered three times and hand-bottled at the Mexico distillery in pure crystal with a black satin tie. Xzibit, who created tracks such as Front 2 Back and Multiple, became a partner in Bonita Spirits, which was founded in 2010, after owner Chris Brown sent him one of the first bottles of Tequila produced to try. Preceding P Diddy, in 2012 famed US rapper Xzibit launched his own brand of ultra-premium Tequila in collaboration with Bonita Spirits. Others, such as Ludacris and Xzibit, are involved with the formation and launch of the brand from the start.

Kendall Jenner, 818 Tequila

• If wine isn’t your thing, 40 Water also offers a rum-based cocktail called the “Sluricane”, and a honey fused malt-liquor appropriately called E-40.
• The luxury Tequila collection, originally founded by drinks entrepreneur Brent Hocking in 2008, is priced between US$140 and US$825.
• After the release of Avaline Red was bumped up due to consumer demand, the brand also announced the release of Avaline Sparkling, which founder Cameron Diaz said “was created to toast all the beautiful things in life that deserve to be celebrated.”
• A commercial, which featured a surprising cameo from comedian Eric Andre, ran during the 2021 Grammys.

He featured the spirit is his song Give Me Everything and also refers to the brand in the lyrics for Rain Over Me. US-Cuban rapper Pitbull, who produced hits such as International Love, is the official ambassador for low calorie drink Voli Vodka, in which he also owns a stake. As well as the original variant, Ciroc comes in peach, coconut red berry, amaretto and recently launched pineapple flavour. The exclusivity and bling of many spirits categories make the industry appealing to those in the similarly hedonistic world of hip hop. Although the liqueur was ultimately a bust, Pharrell partnered with Diageo to create a fruity drink marketed towards women. Williams claims the failure of Qream was in part due to Diageo pushing the liqueur as a ‘club drink,’ although he specifically intended to target a more classy clientele.

Infographic: The Most Name-Dropped Liquor Brands in Rap History

You’ve probably seen DJ Khaled on his Snapchat story holding a skinny, clear bottle of liquor in many different flavors. They make an original, of course, as well as flavors such as Apple, Peach, Red Berry, and Vanilla. The part-owner of this liquor brand happens to be the one and only Sean Combs, aka Diddy. Nicki is a co-owner of Myx Fusions Moscato, a fruity wine packaged in small blue bottles. Myx’s Chief Marketing Officer, Mona Scott-Young, is also the executive producer for the popular Love & Hip-Hop series.

Dupri was first impressed with 3 Oxford House Vodka because of its distinct taste. Most Vodkas are made from grain or grapes, while 3 Vodka boasts that it is the first company to distribute soy-based vodka. Originating in Holland, Effen Vodka has steadily taken ahold of American markets since Curtis partnered with the company. Although the mogul allegedly sold his stake for $60 million, he still works with Effen Vodka extensively. JT and Sauza teamed up to create a signature tequila line for the pop icon. Sauza Liquors is owned by Beam Suntory, the distributors behind Jim Beam, Maker’s Mark, Courvoisier, Pinnacle, and several other popular brands.

Once music and alcohol are combined, a euphoric daze entrances the human soul, and happiness exists on a plane where inhibitions are low and good vibes are at a peak. Smooth is E-40 speaks with the rhyme and rhythm of someone with nearly four-decades in the rap business. The Bay area legend first got involved in hip-hop in the mid-1980s as part of Most Valuable Players. The rap group – featuring sister Suga T, brother D-Shot, and cousin B-Legit –would evolve into The Click in the early 1990s. Inevitably, all these Casamigos references end up seeping into the larger culture. On TikTok, videos tagged with “casamigoschallenge”—featuring eager participants downing a shot (or much more) of Casamigos—have netted nearly 200 million views total.

• By Illmatic’s 20th anniversary in 2014, Hennessy was promoting a documentary about the album’s creation.
• XXL has decided to take a look back through hip-hop history to see which artists have stepped into the world of liquor production.
• Rozay has gone viral for getting a massage during his Verzuz battle with 2 Chainz, a white bottle of Belaire Luxe in hand.
• Casamigos’ sudden dominance is especially notable when you consider it in historical terms.

The difference between regular wine and the Myx brand is that the bottles come as a single-serve, twist off cap. This brand’s target audience made it a perfect opportunity for Nicki Minaj to become co-owner, as the demographic was aimed particularly at the Black and Hispanic female audience. In 2021, they released a new line of the Myx product, with a slight difference; the new and improved version is a low-calorie, canned, easy-to-drink wine. Well-known rapper and entrepreneur Drake has invested in his own alcohol called Virginia Black.

Jay-Z and Cognac: How booze made him world’s richest rapper

• Likewise, if a celebrity has sold off their ownership in the brand, I no longer included it in this list unless the brand still shamelessly uses said celeb in marketing materials.
• Rick Ross has been expanding his portfolio beyond just rap for years.
• Rozay has shouted out the brand so much in lyrics throughout the 2010s that most people probably thought he owned it.
• In 2018, The Boombox looks back at 15 rappers who have made a foray into the liquor and booze, with varying results.
• Diddy’s Ciroc brand commercialized the partnership between hip-hop and liquor on a level never seen before.

“This is Earl Steven Selections,” he says, holding up a bottle from his line of wines before pouring himself a sip. This is one of a whole bunch of stuff back there.” Before the interview fully begins, he christens the conversation with something stronger. “I’m going to pull up some E Cuarenta Tequila Anejo made by Earl Stevens, you understand me?

This isn’t Snoop’s first time working alongside a liquor company. The west coast legend partnered with 2Pac in a St. Ides endorsement, and he has also been involved with Landy Cognac. Find your favorite rap songs about alcohol in the list below and submit your votes. Your input will help us create the ultimate rap drinking playlist. Cristal is not the only brand that has alienated Black rappers alcohol customers by seeming to try to distance its image from hip-hop culture.