Science and Business – A Powerful Combination

Science is all about testing and observing to build knowledge of the world around us. This knowledge is then used to inform the creation of theories that can then be verified and tested. This method of science leads to innovations that enhance the lives of people, including new drugs and advances in healthcare. Business is about identifying the needs of society and creating innovative products that meet these demands, while also considering growth opportunities, profit margins, and social benefits. Business and science make a powerful team that pushes our world forward.

Innovations in science are never successful without the support of an industry community that understands the need and is eager to bring the idea to market. In most cases, that means that scientists must be knowledgeable in the business of things.

One method is through additional resources the growing practice of science to business (S2B) marketing, which helps researchers more effectively market and sell their work while also protecting intellectual property. Some universities have set up S2B centers, and a few journals are dedicated to increasing S2B.

However, there’s an opportunity for “softer” skills of business, which can help to establish a solid base for success. This includes critical thinking, communication, and project management. This is the reason why top universities such as Woxsen offer undergraduate programs that provide students with the essential tools to excel in the workplace. The Bachelor’s of Science program in Business offers 120 credits that include concentrations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also offered.